Gen Y is taking over

ReadWriteWeb has a really good article on how Gen Y is the future of the web. That’s kind of an obvious statement, but the change is happening now. One of the paragraphs that really stood out to me was:

Work Isn’t Their Whole World: Sure, they’re going to go to work, but it had better be fun. For Gen Y, work isn’t their identity. It’s just a place. Gen Y sees no reason why a company can’t be more accommodating, offering benefits like the ability to work from anywhere, flex-time, a culture that supports team communication, and a “fun” work environment. They’re also not going to blindly follow orders just because you’re the boss. Sometimes dubbed “Generation Why?” they need to “buy in” as to why something is being done. Old school bosses may find their questioning insubordinate behavior, but they would be best to just change their management techniques and adapt. Gen Y hasn’t known much unemployment and they’re not going to put up with being treated poorly just for sake of a paycheck. (Bosses, your survival guide is here).

That made me laugh because I’ve been frontin’ that attitude since ‘97. But the one thing this paragraph overlooks is the money factor. The internet industry is so hot that it’s not hard to increase your salary by $10k-$20k every year just by switching jobs.

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